Please use this identifier to cite or link to this item: http://repository.uinjkt.ac.id/dspace/handle/123456789/39143
Title: Pengaruh Nilai Pelanggan, Kepuasan Nasabah, Kualitas Pelayanan Dan Relationship Marketing Terhadap Loyalitas Nasabah (Studi Kasus Pada Nasabah Bank Jabar Banten Syariah Kcp. Ciputat)
Authors: Muhammad Nur Fauzi Amir
Advisors: Ade Suherlan
Keywords: Customer Value;Customer Loyalty in BJB Syariah Bank KCP Ciputat;Relationship Marketing;Service Quality;Customer Satisfaction
Issue Date: 27-Feb-2018
Publisher: Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
Abstract: The study aims to test and analyze the effectsof costumer effort score and satisfaction, services quality, and marketing relationship to customer loyality in BJB Syariah Bank KCP (Center branch office) Ciputat, Indonesia. The Samples taken use nonprobability sampling, with purposive sampling method, because researcher used some consideration to determine samples technique. This research used 100 respondences as samples. The data analyzed using multiple linearity regression from Statistical Package Social Science (SPSS) 23. The result showed there are effects of costumer effort score and satisfaction, services quality, and marketing relationship to customer loyality in BJB Syariah Bank KCP (Center branch office) Ciputat, Indonesia.
URI: http://repository.uinjkt.ac.id/dspace/handle/123456789/39143
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